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Marketing

Print and digital catalogs

Believe It or Not: The Digital Age is Breathing New Life into Catalogs

Some History Not long after the printing press was invented, the first catalogs were printed, and have been in circulation ever since. Seed companies started utilizing catalogs in the 17th Century, and they continue to this date. Even Ben Franklin, though better known for lightning rods and bifocals, is credited...

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jamgd Zoom backgrounds

From home with style

We're getting pretty good at this remote work thing, and it looks like virtual meetings will be here to stay. Are you looking for a change of scenery? Instead of a blank wall or a messy office, why not change things up during your Zoom, Google Meet, and Skype calls?...

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Can custom illustration help differentiate your brand?

Your online visual presence is more important now than it has ever been. We all know that great imagery is an essential part of effective communication. It solves the problem of how to say what can’t be said in a few words. It can sum up your brand, mission statement,...

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Course Correction sailboat storm sea monster octopus tentacles

Course Correction

Course Correction: Finding a way through the storm to calmer waters Business right now is beyond unusual. It is unpredictable, and we are having to make decisions on-the-fly in an ever-changing landscape. While you’re weathering the current storm, keep in mind that strategic thinking is needed now more than ever...

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Make your website your number one marketing tool

Leveraging technology: Optimize for mobile and SEO

Don’t overlook the importance of SEO, responsiveness, and security to your website’s marketing success At jamgd, we believe that your website should be one of your most valuable marketing tools (see Part 1 and Part 2 of this series). Since your website is often the first encounter a prospect or...

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Make your website your number one marketing tool

Driving engagement: Get your website visitors to interact with your business

No tool works harder for your business than your website. Are you making the most of its potential? Your website is the hardest-working tool in your marketing toolbox. As we discussed in part 1 , a well-designed, effective website ensures that prospects and visitors get a great first impression of...

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Make your website your number one marketing tool [part 1]

Make your website your number one marketing tool

Your website is one of your most valuable marketing tools . It’s always on and working for your business, 24/7, 365. A well-designed, effective website: Ensures that prospects and visitors get a great first impression of your business; Enables visitors to interact and engage with your business; and Allows customers...

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Name

Creating a high-value name

Naming your business, product or service can be a fun—even entertaining—process. It also involves serious strategy. When done right, with help from an experienced marketing professional, a thoughtfully chosen name will score winning points in customer recognition, confidence, loyalty and satisfaction. Learn how by using these seven critical criteria in...

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Graphic Design

7 Ways Graphic Design Benefits Your Business

Photography, illustration, typography and motion graphics—graphic design creates and blends these elements into appealing images that capture attention, sell products and services, and open new markets. In other words, graphic design helps your business in several ways. Some may even surprise you: 1. Employee pride and productivity All happy, healthy...

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