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Marketing
Believe It or Not: The Digital Age is Breathing New Life into Catalogs
Some History
Not long after the printing press was invented, the first catalogs were printed, and have been in circulation ever since. Seed companies started utilizing catalogs in the 17th Century, and they continue to this date. Even Ben Franklin, though better known for lightning rods and bifocals, is credited with the invention of the mail order concept. He created a catalog of nearly 600 book titles, and made it possible for people to purchase without visiting his store front.
We're getting pretty good at this remote work thing, and it looks like virtual meetings will be here to stay. Are you looking for a change of scenery? Instead of a blank wall or a messy office, why not change things up during your Zoom, Google Meet, and Skype calls? Customize your look with a fancy new virtual background.
Do you prefer illustration, or photography? Feel free to download and use these high-resolution images celebrating lovely Madison, Wisconsin.
Can custom illustration help differentiate your brand?
Your online visual presence is more important now than it has ever been.
We all know that great imagery is an essential part of effective communication. It solves the problem of how to say what can’t be said in a few words. It can sum up your brand, mission statement, and mood at a glance. You don’t have to sell it; a compelling illustration immediately gives you a voice, and rewards the viewer for sticking around to learn more.
Course Correction: Finding a way through the storm to calmer waters
Business right now is beyond unusual. It is unpredictable, and we are having to make decisions on-the-fly in an ever-changing landscape. While you’re weathering the current storm, keep in mind that strategic thinking is needed now more than ever.
You, too, are likely trying to navigate these turbulent seas and keep your business afloat. We’d like to provide inspiration as to how some of our clients have adapted.
Driving engagement: Get your website visitors to interact with your business
No tool works harder for your business than your website. Are you making the most of its potential?
Your website is the hardest-working tool in your marketing toolbox. As we discussed in part 1, a well-designed, effective website ensures that prospects and visitors get a great first impression of your business. But that’s just the beginning. What happens after a visitor decides they want to stay and explore what you have to offer?
Your website is one of your most valuable marketing tools. It’s always on and working for your business, 24/7, 365. A well-designed, effective website:
Naming your business, product or service can be a fun—even entertaining—process. It also involves serious strategy. When done right, with help from an experienced marketing professional, a thoughtfully chosen name will score winning points in customer recognition, confidence, loyalty and satisfaction. Learn how by using these seven critical criteria in your next naming process:
Photography, illustration, typography and motion graphics—graphic design creates and blends these elements into appealing images that capture attention, sell products and services, and open new markets. In other words, graphic design helps your business in several ways. Some may even surprise you:
MarComPOP holds all of its strategic partners to an exceptionally high standard. We expect an exceedingly high degree of attention-to-detail within very compressed timelines. This combination of speed and accuracy is very difficult to master and even more difficult to deliver reliably. The team at jamgd consistently over-delivers on both our performance expectations and in their ability to create compelling designs. If you’re considering a firm to assist your organization in its visual communication, I highly recommend jamgd.
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Michael Woodring, Managing Partner
MarComPOP, LLC
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Top-notch designs and creative work is what you can ALWAYS expect from jamgd. Year after year, the creative ideas, superb designs and "can-do" attitude continue to amaze me!! I rely on jamgd as my true business partner and would recommend them to anyone without hesitation.
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Sarah Radil
Marketing Director
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We were under a very tight timeline to re-design and re-launch our website. jamgd came through for us; graphically designing our site, implementing (and training) us on a new platform, and writing several business-critical customizations to work with our existing systems. They met our deadlines and exceeded our expectations at every step in the process.
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Brad Parkel, Director of Marketing
Singlewire Software
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It has been a real pleasure working with jamgd. They have gone out of their way to understand our business and anticipate the needs we have. The packaging they have provided is creative and helped accentuate the positives of the product. I believe sales have benefited as a result. I would recommend jamgd to anyone!
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Matt Ensign, Product Manager
Milescraft
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jamgd has worked on several projects for us ranging from print and web banner ads to updating our tradeshow booth graphics. In every instance, their collaboration with us from concept to completion has been thorough and timely. jamgd’s creative input and design added impact to our branding message. We can always count on a quality product from jamgd and highly recommend them to assist you in your creative design needs.
![Make your website your number one marketing tool [part 1]](https://www.jamgd.com/sites/default/files/styles/medium/public/jamology_2Q_2017_r3-01%20cropped.png?itok=XDnS-s-d)
