Sign-up for our newsletter to learn more about our philosophy on all things creative.

* indicates required

Marketing

Print and digital catalogs

Believe It or Not: The Digital Age is Breathing New Life into Catalogs

Some History

Not long after the printing press was invented, the first catalogs were printed, and have been in circulation ever since. Seed companies started utilizing catalogs in the 17th Century, and they continue to this date. Even Ben Franklin, though better known for lightning rods and bifocals, is credited with the invention of the mail order concept. He created a catalog of nearly 600 book titles, and made it possible for people to purchase without visiting his store front.

Read More

jamgd Zoom backgrounds

From home with style

 

We're getting pretty good at this remote work thing, and it looks like virtual meetings will be here to stay. Are you looking for a change of scenery? Instead of a blank wall or a messy office, why not change things up during your Zoom, Google Meet, and Skype calls? Customize your look with a fancy new virtual background. 

Do you prefer illustration, or photography? Feel free to download and use these high-resolution images celebrating lovely Madison, Wisconsin. 

Read More

Can custom illustration help differentiate your brand?

Your online visual presence is more important now than it has ever been.

We all know that great imagery is an essential part of effective communication. It solves the problem of how to say what can’t be said in a few words. It can sum up your brand, mission statement, and mood at a glance. You don’t have to sell it; a compelling illustration immediately gives you a voice, and rewards the viewer for sticking around to learn more. 

Read More

Course Correction sailboat storm sea monster octopus tentacles

Course Correction

Course Correction: Finding a way through the storm to calmer waters

Business right now is beyond unusual. It is unpredictable, and we are having to make decisions on-the-fly in an ever-changing landscape. While you’re weathering the current storm, keep in mind that strategic thinking is needed now more than ever.

You, too, are likely trying to navigate these turbulent seas and keep your business afloat. We’d like to provide inspiration as to how some of our clients have adapted.  

Read More

Make your website your number one marketing tool

Leveraging technology: Optimize for mobile and SEO

 

Read More

Make your website your number one marketing tool

Driving engagement: Get your website visitors to interact with your business

No tool works harder for your business than your website. Are you making the most of its potential?

Your website is the hardest-working tool in your marketing toolbox. As we discussed in part 1, a well-designed, effective website ensures that prospects and visitors get a great first impression of your business. But that’s just the beginning. What happens after a visitor decides they want to stay and explore what you have to offer?

Read More

Make your website your number one marketing tool [part 1]

Make your website your number one marketing tool

Your website is one of your most valuable marketing tools. It’s always on and working for your business, 24/7, 365. A well-designed, effective website:

Read More

Name

Creating a high-value name

Naming your business, product or service can be a fun—even entertaining—process. It also involves serious strategy. When done right, with help from an experienced marketing professional, a thoughtfully chosen name will score winning points in customer recognition, confidence, loyalty and satisfaction. Learn how by using these seven critical criteria in your next naming process:

Read More

Graphic Design

7 Ways Graphic Design Benefits Your Business

Photography, illustration, typography and motion graphics—graphic design creates and blends these elements into appealing images that capture attention, sell products and services, and open new markets. In other words, graphic design helps your business in several ways. Some may even surprise you:

Read More