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Believe It or Not: The Digital Age is Breathing New Life into Catalogs
Some History
Not long after the printing press was invented, the first catalogs were printed, and have been in circulation ever since. Seed companies started utilizing catalogs in the 17th Century, and they continue to this date. Even Ben Franklin, though better known for lightning rods and bifocals, is credited with the invention of the mail order concept. He created a catalog of nearly 600 book titles, and made it possible for people to purchase without visiting his store front.
Can custom illustration help differentiate your brand?
Your online visual presence is more important now than it has ever been.
We all know that great imagery is an essential part of effective communication. It solves the problem of how to say what can’t be said in a few words. It can sum up your brand, mission statement, and mood at a glance. You don’t have to sell it; a compelling illustration immediately gives you a voice, and rewards the viewer for sticking around to learn more.
Naming your business, product or service can be a fun—even entertaining—process. It also involves serious strategy. When done right, with help from an experienced marketing professional, a thoughtfully chosen name will score winning points in customer recognition, confidence, loyalty and satisfaction. Learn how by using these seven critical criteria in your next naming process:
LifelineUSA spent over 6 months with input from owners, relatives, executives, and other marketing firms attempting unsuccessfully to figure out what to name our new spinout technology company. jamgd not only delivered with a comprehensive naming strategy for the company and product line, they also created a complete look, including logos to uniquely and consistently communicate our brand position.
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David Grandin, President
Kayo Corporation
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It has been a real pleasure working with jamgd. They have gone out of their way to understand our business and anticipate the needs we have. The packaging they have provided is creative and helped accentuate the positives of the product. I believe sales have benefited as a result. I would recommend jamgd to anyone!
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Matt Ensign, Product Manager
Milescraft
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Top-notch designs and creative work is what you can ALWAYS expect from jamgd. Year after year, the creative ideas, superb designs and "can-do" attitude continue to amaze me!! I rely on jamgd as my true business partner and would recommend them to anyone without hesitation.
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Sarah Radil
Marketing Director
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jamgd has amazing design talents, they get the task done by the promised date (if not before), and on top of it all is a pleasure to work with. jamgd is an ideal partner to bring into any type of communications project where excellent design is required — I love working with them.
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Laurel Cavalluzzo, Principal
Madison Marketing Communications
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jamgd is one of the best things to happen to my company. They are professional, skilled, creative and as importantly, a joy to work with. I couldn't recommend them more highly!
