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Believe It or Not: The Digital Age is Breathing New Life into Catalogs
Some History
Not long after the printing press was invented, the first catalogs were printed, and have been in circulation ever since. Seed companies started utilizing catalogs in the 17th Century, and they continue to this date. Even Ben Franklin, though better known for lightning rods and bifocals, is credited with the invention of the mail order concept. He created a catalog of nearly 600 book titles, and made it possible for people to purchase without visiting his store front.
Can custom illustration help differentiate your brand?
Your online visual presence is more important now than it has ever been.
We all know that great imagery is an essential part of effective communication. It solves the problem of how to say what can’t be said in a few words. It can sum up your brand, mission statement, and mood at a glance. You don’t have to sell it; a compelling illustration immediately gives you a voice, and rewards the viewer for sticking around to learn more.
Naming your business, product or service can be a fun—even entertaining—process. It also involves serious strategy. When done right, with help from an experienced marketing professional, a thoughtfully chosen name will score winning points in customer recognition, confidence, loyalty and satisfaction. Learn how by using these seven critical criteria in your next naming process:
We were under a very tight timeline to re-design and re-launch our website. jamgd came through for us; graphically designing our site, implementing (and training) us on a new platform, and writing several business-critical customizations to work with our existing systems. They met our deadlines and exceeded our expectations at every step in the process.
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Brad Parkel, Director of Marketing
Singlewire Software
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It has been a real pleasure working with jamgd. They have gone out of their way to understand our business and anticipate the needs we have. The packaging they have provided is creative and helped accentuate the positives of the product. I believe sales have benefited as a result. I would recommend jamgd to anyone!
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Matt Ensign, Product Manager
Milescraft
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MarComPOP holds all of its strategic partners to an exceptionally high standard. We expect an exceedingly high degree of attention-to-detail within very compressed timelines. This combination of speed and accuracy is very difficult to master and even more difficult to deliver reliably. The team at jamgd consistently over-delivers on both our performance expectations and in their ability to create compelling designs. If you’re considering a firm to assist your organization in its visual communication, I highly recommend jamgd.
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Michael Woodring, Managing Partner
MarComPOP, LLC
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jamgd are great designers with a keen eye toward marketing. They always do their homework before starting any project—to make sure they have a complete understanding of the client's business and the marketing environment. jamgd is trustworthy, reliable, on time and great people. I have hired them many times, within multiple companies, to do work for me—and will continue to do so.
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Michele Virnig, Director of Communications
Wisconsin Conference of The United Methodist Church
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LifelineUSA spent over 6 months with input from owners, relatives, executives, and other marketing firms attempting unsuccessfully to figure out what to name our new spinout technology company. jamgd not only delivered with a comprehensive naming strategy for the company and product line, they also created a complete look, including logos to uniquely and consistently communicate our brand position.
