jamology

No tool works harder for your business than your website. Are you making the most of its potential?

Your website is the hardest-working tool in your marketing toolbox. As we discussed in part 1, a well-designed, effective website ensures that prospects and visitors get a great first impression of your business. But that’s just the beginning. What happens after a visitor decides they want to stay and explore what you have to offer?

Your website is one of your most valuable marketing tools. It’s always on and working for your business, 24/7, 365. A well-designed, effective website:

When it comes to brand recognition, appearances are everything. Good packaging is essential to the success of a product – each can, box, and bag represents an opportunity to drive profit. Packaging makes that first impression, and customers decide quickly whether they will give a new brand a second look.

Color is one of the most powerful elements in marketing. Even before we can read a complete word or recognize an image, color registers in our brains to prolong our attention, evoke emotion and begin categorizing what we are seeing.

Well, of course you love your brand. It’s your badge of quality. It’s your identity. It could be your most important asset. So, why would you even consider skipping the steps for keeping it all legal?

Adobe Acrobat Reader is used every day around the world. But many people are missing out on its full power. Here are seven features guaranteed to make your work life easier by speeding up document handling tasks:

Naming your business, product or service can be a fun—even entertaining—process. It also involves serious strategy. When done right, with help from an experienced marketing professional, a thoughtfully chosen name will score winning points in customer recognition, confidence, loyalty and satisfaction. Learn how by using these seven critical criteria in your next naming process:

Photography, illustration, typography and motion graphics—graphic design creates and blends these elements into appealing images that capture attention, sell products and services, and open new markets. In other words, graphic design helps your business in several ways. Some may even surprise you:

A packaged product has to do more than sit on a shelf and look pretty. It has two seconds (yep, two seconds) to connect with a consumer. Somehow your package has to deliver a silent sales pitch that stands out amongst all of the other product clutter. It may sound daunting, but no need to panic. Here is a list of details that will get your product flying off the shelf.

Command Attention!