Believe It or Not: The Digital Age is Breathing New Life into Catalogs
Some History
Not long after the printing press was invented, the first catalogs were printed, and have been in circulation ever since. Seed companies started utilizing catalogs in the 17th Century, and they continue to this date. Even Ben Franklin, though better known for lightning rods and bifocals, is credited with the invention of the mail order concept. He created a catalog of nearly 600 book titles, and made it possible for people to purchase without visiting his store front.
We're getting pretty good at this remote work thing, and it looks like virtual meetings will be here to stay. Are you looking for a change of scenery? Instead of a blank wall or a messy office, why not change things up during your Zoom, Google Meet, and Skype calls? Customize your look with a fancy new virtual background.
Do you prefer illustration, or photography? Feel free to download and use these high-resolution images celebrating lovely Madison, Wisconsin.
Can custom illustration help differentiate your brand?
Your online visual presence is more important now than it has ever been.
We all know that great imagery is an essential part of effective communication. It solves the problem of how to say what can’t be said in a few words. It can sum up your brand, mission statement, and mood at a glance. You don’t have to sell it; a compelling illustration immediately gives you a voice, and rewards the viewer for sticking around to learn more.
Course Correction: Finding a way through the storm to calmer waters
Business right now is beyond unusual. It is unpredictable, and we are having to make decisions on-the-fly in an ever-changing landscape. While you’re weathering the current storm, keep in mind that strategic thinking is needed now more than ever.
You, too, are likely trying to navigate these turbulent seas and keep your business afloat. We’d like to provide inspiration as to how some of our clients have adapted.
Driving engagement: Get your website visitors to interact with your business
No tool works harder for your business than your website. Are you making the most of its potential?
Your website is the hardest-working tool in your marketing toolbox. As we discussed in part 1, a well-designed, effective website ensures that prospects and visitors get a great first impression of your business. But that’s just the beginning. What happens after a visitor decides they want to stay and explore what you have to offer?
Your website is one of your most valuable marketing tools. It’s always on and working for your business, 24/7, 365. A well-designed, effective website:
Naming your business, product or service can be a fun—even entertaining—process. It also involves serious strategy. When done right, with help from an experienced marketing professional, a thoughtfully chosen name will score winning points in customer recognition, confidence, loyalty and satisfaction. Learn how by using these seven critical criteria in your next naming process:
Photography, illustration, typography and motion graphics—graphic design creates and blends these elements into appealing images that capture attention, sell products and services, and open new markets. In other words, graphic design helps your business in several ways. Some may even surprise you:
It has been a real pleasure working with jamgd. They have gone out of their way to understand our business and anticipate the needs we have. The packaging they have provided is creative and helped accentuate the positives of the product. I believe sales have benefited as a result. I would recommend jamgd to anyone!
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Matt Ensign, Product Manager
Milescraft
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jamgd is one of the best things to happen to my company. They are professional, skilled, creative and as importantly, a joy to work with. I couldn't recommend them more highly!
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Patricia McConnell, Owner
Patricia McConnell Publishing, LLC
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jamgd are great designers with a keen eye toward marketing. They always do their homework before starting any project—to make sure they have a complete understanding of the client's business and the marketing environment. jamgd is trustworthy, reliable, on time and great people. I have hired them many times, within multiple companies, to do work for me—and will continue to do so.
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Michele Virnig, Director of Communications
Wisconsin Conference of The United Methodist Church
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MarComPOP holds all of its strategic partners to an exceptionally high standard. We expect an exceedingly high degree of attention-to-detail within very compressed timelines. This combination of speed and accuracy is very difficult to master and even more difficult to deliver reliably. The team at jamgd consistently over-delivers on both our performance expectations and in their ability to create compelling designs. If you’re considering a firm to assist your organization in its visual communication, I highly recommend jamgd.
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Michael Woodring, Managing Partner
MarComPOP, LLC
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jamgd's work always exceeds my expectations. They are creative, easy to work with, and provide excellent customer service. I am glad to give jamgd my highest recommendation.
![Make your website your number one marketing tool [part 1]](https://www.jamgd.com/sites/default/files/styles/medium/public/jamology_2Q_2017_r3-01%20cropped.png?itok=XDnS-s-d)
