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Jamology

Nicks Chips before and after

Nicks Chips Before & After - A Packaging Makeover Can Grow Profits

When it comes to brand recognition, appearances are everything. Good packaging is essential to the success of a product – each can, box, and bag represents an opportunity to drive profit. Packaging makes that first impression, and customers decide quickly whether they will give a new brand a second look...

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Make color work for you

Color Matters

Color is one of the most powerful elements in marketing. Even before we can read a complete word or recognize an image, color registers in our brains to prolong our attention, evoke emotion and begin categorizing what we are seeing. Red grabs our attention and radiates intensity, excitement and boldness...

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Branding, copyright, trademark

Your Brand. Legally.

Well, of course you love your brand. It’s your badge of quality. It’s your identity. It could be your most important asset. So, why would you even consider skipping the steps for keeping it all legal? 1. Understand what protects what Your business will have assets that copyright law protects...

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Harnesss the power of acrobat reader

Harness the power of Acrobat Reader

Adobe Acrobat Reader is used every day around the world. But many people are missing out on its full power. Here are seven features guaranteed to make your work life easier by speeding up document handling tasks: 1. Add comments and edits Providing feedback on documents is essential when working...

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Name

Creating a high-value name

Naming your business, product or service can be a fun—even entertaining—process. It also involves serious strategy. When done right, with help from an experienced marketing professional, a thoughtfully chosen name will score winning points in customer recognition, confidence, loyalty and satisfaction. Learn how by using these seven critical criteria in...

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Graphic Design

7 Ways Graphic Design Benefits Your Business

Photography, illustration, typography and motion graphics—graphic design creates and blends these elements into appealing images that capture attention, sell products and services, and open new markets. In other words, graphic design helps your business in several ways. Some may even surprise you: 1. Employee pride and productivity All happy, healthy...

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