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Make color work for you

Color Matters

Color is one of the most powerful elements in marketing. Even before we can read a complete word or recognize an image, color registers in our brains to prolong our attention, evoke emotion and begin categorizing what we are seeing.

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Branding, copyright, trademark

Your Brand. Legally.

Well, of course you love your brand. It’s your badge of quality. It’s your identity. It could be your most important asset. So, why would you even consider skipping the steps for keeping it all legal?

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Harnesss the power of acrobat reader

Harness the power of Acrobat Reader

Adobe Acrobat Reader is used every day around the world. But many people are missing out on its full power. Here are seven features guaranteed to make your work life easier by speeding up document handling tasks:

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Name

Creating a high-value name

Naming your business, product or service can be a fun—even entertaining—process. It also involves serious strategy. When done right, with help from an experienced marketing professional, a thoughtfully chosen name will score winning points in customer recognition, confidence, loyalty and satisfaction. Learn how by using these seven critical criteria in your next naming process:

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graphic design

7 Ways Graphic Design Benefits Your Business

Photography, illustration, typography and motion graphics—graphic design creates and blends these elements into appealing images that capture attention, sell products and services, and open new markets. In other words, graphic design helps your business in several ways. Some may even surprise you:

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Nicks Chips Packaging

Packaging - The Silent Sales Pitch

A packaged product has to do more than sit on a shelf and look pretty. It has two seconds (yep, two seconds) to connect with a consumer. Somehow your package has to deliver a silent sales pitch that stands out amongst all of the other product clutter. It may sound daunting, but no need to panic. Here is a list of details that will get your product flying off the shelf.

Command Attention!

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Dare to TRI logo

Summer is a Great Time to Get - or Stay - Physically Fit & Healthy

As long as the heat index is under control, we can all spend more time outside and do fun physical activity, whether it be walking, running, biking, hiking, swimming, etc.

We are proud to announce Julie at jamGD is in the running (pun intended) for the InBusiness Challenge, known as “Madison's Fittest Executive.” She's competing in the Fittest Female Under 50 category. Read more about this great Challenge.

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